One of my earlier posting talked about using “resources” for developing innovative products. This week BusinessWeek article showcased an emerging trend (that’s what they call it), Cloud Computing!! Interestingly, the article talks about Google, Yahoo etc letting to open up their huge computing power and storage space to the world. Analogy is “it's the computing equivalent of the evolution in electricity a century ago when farms and businesses shut down their own generators and bought power instead from efficient industrial utilities”.
Amazon has pioneered in this and even making money out of it. Now that Google, Microsoft, Yahoo coming to market this may even get commoditized. I wouldn’t surprise to see Intel and AMD manufacture high–end processors only for handful of companies across the world, setting up huge data center and we would buy computing power from them..! Anyway, that’s futuristic. It could even be “Other way” around; each one of our personal computer, mobile phone work as a part of Google data center (Remember SETI!)
From the TRIZ angle, I see the concept of using “Existing, cheap/low cost/underutilized/free resources” is a definite opportunity for innovation. We have resources all around us, but we don’t know; we have resources inside our system, but we don’t consider that for other activities which they are not originally intended for. At times even the harmful elements in the system are resources for solving our problems. Then the question boils down to; how do we identify them?
- Draw a 9 Window, and identify your system-present
- List everything you can think about in your sub-system present
- Look everything in your super-system present
- Identify resources unused, not effectively used, cheap/low cost. Even “people emotions” are resources!
- Think about the future – What do you going to do with these resources in the future? Can you use them for something else?
3 comments:
Hi Prakash,
This is an interesting article. I recently read a survey by McKinsey's 8 new Techonology Trends and one of them was "Unbundling Production from Delivery".
Sharing resources unused will definetly make it big is what I think. It will help spcially small and medium organizations to keep aside the "reach out" part of the tension and instead focus on production.
If you look at the not so IT fields like Content, Advertising or Marketing, the resource sharing is happening and response is very good. Viral marketing is catching up very fast through net ads.
The November 13 Business Week carried an article (Risky Bet) by Jeff Bezo, CEO of Amazon on what Amzon plans to do in future in bringing down the hard to understand technology part and messy logistics part.
I liked the way you have connected it with TRIZ and helps people like me who are new to TRIZ to understand and relate these topics to TRIZ. Thanks.
Well written article. Yes that's true that there are many hidden resources in and around us but its all waste until and unless we discover the utility of those resources. so i expect that in your next article you will definitely through light in this matter.Thanks
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